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KMID : 0387319950050020127
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Korean Journal of Health Policy and Administration
1995 Volume.5 No. 2 p.127 ~ p.159
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Hospital Marketing Strategies in Competitive Era : Positioning and Patient Satisfaction Strategies
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이훈영
정기택
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Abstract
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KEYWORD
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Positioning, Patient Satisfaction, Strategies, Multidimensional Scaling, Perception Map
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FullTexts / Linksout information
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Listed journal information
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